How the project was conceived
1,000 I LOVE YOUs was conceived by the people of LoveTrust, a group of friends dedicated to bringing more love to the world. We were talking about how the world needs more love, and how to solve that problem -- we're ALWAYS trying, in one way or another, to solve that problem! We realized that there is a limit to how much good we can do just by teaching about love, and demonstrating a life of love. We needed to get people actually involved in loving more, THEMselves. The idea for the project came up in that context. It struck us as a great way to get a lot of people involved in helping solve the problem, and also a great way to deliver a big dose of high quality love to a lot of people.

How the project was born
It just so happened that we were planning to attend a Body Mind & Spirit show in Portland where we had a booth to promote LoveTrust's web sites and teachings. We had no real plan for filming, or even much of a concept of what that would take. But we brought a camera and microphone along, just in case we could figure out a way to make it work.

When we got to the Convention Center, we set up our camera in a hallway, and that was the birth of the project. Even with minimal preparation and almost no expertise, the filming was a fabulous success. Technically, the footage was acceptable, but the experience for us and for those we filmed was so uplifting and extraordinary, it was an overwhelming proof of concept. All kinds of people walking by stopped and contributed their love. It was huge.

Every time we've filmed since then, the experience has just been getting better and better. And our approach to it has been evolving. We gradually learned how to improve our production values, which reached an all-time high at another event at the Portland Convention Center the following year, where we rented a private room to give us a well-controlled environment for filming. And then, the next month, we went in totally the opposite direction -- we set up our camera on a street corner in Eugene, under the least controlled conditions so far.

What we expect to do with the footage
We hope to distribute it far and wide, offering people a much-needed infusion of love, and reminding them of the power of their own love, sincerely given. Also, make segments of it available on our website and on public websites such as Youtube. In addition, we have the idea of distributing short versions of it to hospitals, nursing homes, and old age residences to provide love to those relatively isolated people who need it for their well-being.

Labor of love
The biggest challenge of this project is finding the time and resources to be able to work on it. Still, we're committed to doing it. For us, money is tight, and time is even tighter. We feel this project has a unique potential to fill the world's hollow leg for love, and we invite everyone who sees it to be part of the solution.

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